If you are comparing different locations to invest in, it may help to read our analysis of where to invest in a luxury home: the Maresme or Barcelona, where we explain which wealth strategy fits best in each case.
After a 2025 that was particularly active in transactions above one million euros, the buyer profile has evolved.
Today the market is dominated by families looking to settle all year round, work remotely near the sea or build wealth in a residential setting quieter than Barcelona.
What is more, after the end of the Golden Visa in April 2025, international interest has not disappeared. It has simply become more selective.
Purchase decisions are now based on quality of life, stability and genuine long-term value.
From second home to main residence: the big shift in Maresme luxury
One of the main luxury property trends in the Maresme is the transformation of many villas into main residences.
A few years ago it was common to find homes closed up for much of the year. Today, occupancy is continuous.
This change comes down to three key factors:
- A fast, genuine connection to Barcelona (approximately 25 to 30 minutes)
- Quiet, safe residential surroundings
- Spacious homes with a garden, views and privacy
While Barcelona faces challenges such as urban density or restrictions on tourist rentals, luxury in the Maresme is measured in square metres of plot, silence and open views of the Mediterranean.
Many buyers sum it up very clearly: “We want the city close by, but not on top of us.”
What the luxury buyer in the Maresme looks for today
The standard in the premium market has risen significantly. A good location is no longer enough. The home has to offer a complete experience.
Versatile, functional spaces
Bright home offices, private gyms, cinema rooms, separate guest suites or even annexe houses.
Families are looking for properties that allow them to live, work and socialise without constant travel.
Energy efficiency and comfort
Systems such as aerothermal heating, solar panels or high-grade insulation have become basic requirements. They not only improve sustainability, they also cut running costs and increase the value of the asset over the long term.
Genuine privacy
Plots with mature planting, a good aspect and no immediate neighbours are decisive in separating an attractive home from a genuinely exclusive property.
A growing off-market
Another clear trend is the rise in transactions taking place away from property portals.
The most singular properties are marketed discreetly, which makes access to local information a strategic factor for the buyer.
The role of international schools in foreign demand
The presence of international schools in the Maresme is one of the main purchase drivers for foreign families.
Schools with British or American curricula or the International Baccalaureate guarantee educational continuity and bring stability to demand.
Areas well connected to these schools show particularly solid property performance, even during quieter periods for the market as a whole.
The areas of the Maresme drawing the most interest in 2026
Choosing the micro-area is key in any property investment.
We analyse in depth which areas offer the best balance between liquidity and appreciation in our guide to investing in a luxury home in the Maresme.
Alella
A town very close to Barcelona, with an elegant residential atmosphere and high international demand.
Sant Andreu de Llavaneres and Supermaresme
Large villas, established estates, a golf course and a marina. One of the most exclusive markets on the Catalan coast.
Cabrils
Generous plots, spectacular views and a quiet way of life. Highly valued by families.
Sant Vicenç de Montalt
A discreet profile and carefully planned development. High privacy and wealth-driven demand.
Teià
A strategic location close to Barcelona and international schools. Very attractive for buyers looking for a balance between the city and a natural setting.
Frequently asked questions about the luxury property market in the Maresme
In general terms, the price per square metre tends to be lower than in the prime areas of Barcelona, with larger homes and more outdoor space.
For resale homes in Catalonia, 10% applies in general terms. There may be reductions to 5% if certain requirements are met, and 20% in the case of a large property holder. For new builds, 10% VAT plus 1.5% stamp duty, in addition to notary and land registry fees.
It has reduced speculative demand, but it has strengthened long-term wealth and residential purchases.
Residential letting is stable. Tourist letting depends on licences and local regulations, so it is advisable to review each case.
Conclusion: a luxury market that is increasingly wealth-driven
Luxury property trends in the Maresme point to a more mature market, with less impulsive purchase decisions geared towards building wealth.
The scarcity of genuinely singular properties is consolidating the value of the best homes, especially in prime areas well connected to Barcelona.
If you are considering buying a villa or an exclusive property on the Barcelona coast, you can speak directly with our team to review your wealth strategy and access opportunities that are never published on portals.
Accessing local information, analysing micro-areas and defining a clear strategy can make the difference between a correct purchase and a genuinely solid investment.
Como joven emprendedor y apasionado del sector inmobiliario, acompaña a cada cliente como si fuera un proyecto personal, combinando visión estratégica y un trato auténtico y honesto. Su especialidad es detectar oportunidades únicas en el Maresme y convertir cada propiedad en una experiencia rentable y cuidada al detalle. Su enfoque cercano y su criterio profesional lo convierten en un referente para quienes buscan invertir con confianza.